Faculty

Dr. R. Sundari is a distinguished academician, researcher, and management educator with over 23 years of postgraduate teaching experience and a proven record of excellence in teaching, research, and academic leadership. She holds a Ph.D. in Marketing from Mother Teresa Women's University, Kodaikanal (2013) and has further strengthened her expertise through the Post Graduate Certificate Programme in Digital &AI Driven Marketing (DIGIAIM) from the Indian Institute of Management Calcutta. Specializing in Marketing, her areas of expertise include Branding, Consumer Behaviour, Services Marketing and AI in Marketing. She has published extensively in scopus & UGC journals and presented research at national and international conferences , in addition to securing a grant from the Rajiv Gandhi National Institute of Youth Development (RGNIYD) to lead the Financial Prudence for Youth Empowerment initiative.Her teaching case was recognized with the Best Teaching Case Award at the Indian Institute of Management (IIM) Raipur, underscoring her excellence in case-based pedagogy and innovative management education. An accomplished academic leader, she has successfully organized international conferences, faculty development programmes, and industry-oriented training and workshops while serving as a facilitator for soft skills and life skills training across higher education institutions. Recognized for her innovative teaching philosophy, Dr. Sundari creates immersive learning experiences by integrating gamification, business simulations, Harvard-style case studies, experiential learning, and AI-enabled teaching practices, equipping management students with critical thinking, strategic decision-making, and industry-ready competencies for a rapidly evolving business landscape.