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Dr. Matha Rajesh
Assistant Professor
Mr. Matha Rajesh is a teaching and training professional with 15+ years of mixed work experience in industry and Academia. He is a UGC-NET qualified faculty and worked as a senior lecturer with the prestigious South African Higher Educational Institute – MANCOSA (Management College of Southern Africa). He is a Google Analytics Qualified Individual (GAIQ), an Independent Member of the South African Marketing Research Association (SAMRA) and is a certified academic counselor for IGNOU programmes. He has worked with Ma Foi Management Consultants and HSBC, Visakhapatnam in his early career. He did handle operational and tactical level managerial roles at different stages of his career.

Mr. Matha Rajesh has a Bachelors Degree in Statistics from Andhra University, MBA in Marketing and Human Resource Management from Andhra University and PhD in Marketing from Andhra University, Visakhapatnam.

His interest lies in Quantitative Techniques in Management, Operations Research, Analytics and Data Science.

Area of Expertise

Quantitative Techniques, Management Science and Business Analytics using Excel, SPSS, JAMOVI, SmartPLS, KNIME and R

Research Interests

Omnichannel Retail & Omni-shopper Behaviour and Digital Marketing with emphasis on analytics.

Publications

Mr. Matha Rajesh has published a paper on “Moonlighting and Employee Engagement” in International Journal of Scientific & Engineering Research (IJSER) in 2018 with ISSN – 2229-5518
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