Mr. Durga Prasad Rao
Sr. Assistant Professor
Mr. Durga Prasad Rao acquired Masters in Management (Class 2004) in Marketing, Strategy and Leadership at the Asian Institute of Management, Manila, Philippines. He is a M.Com. postgraduate and UGC NET qualified JRF-Assistant Professor in Commerce in 1985. He is a University Second Ranker from Osmania University. He was awarded Gold Medal in Costing Area.

After a brief stint as Research Scholar in Finance, IIT Madras, he joined M/s. Bharat Petroleum Corporation Ltd., as Officer Trainee. He worked from 1987 to 1998 (eleven years) in Sales & Distribution and Marketing functions and elevated from Officer to Managerial positions.

He was invited in Feb. 1998 by M/s. Shri Shakti LPG Ltd. Hyderabad as Chief Marketing Manager,(SBU Head) AP, TN, Kerala and Orissa. He managed a team of 27 and achieved Rs. 100 crores in 18 months with the bottom line of Rs. 18 crores.

From 2005, after returning from a brief stint in Singapore, he was engaged in MDPs and Knowledge Management, both in Business Development and Delivery of Programs. From 2007 till 2016.

Mr. Durga Prasad Rao ventured into business as the franchisee of “CRESTCOM” in Hyderabad. From 2017 he was self employed with two Management Consulting Groups in Business Development and Management Development Programs.

He worked as a Visiting Faculty to MANAGE Agri Business School, Hyderabad from 2007 onwards in CRM and Marketing Area.

Research Interests
Mr. Durga Prasad Rao is interested in Consumer Insights, Customer Relationship Management, Customer Engagement and Customer Knowledge Management.